Custom London walking tours
Your city. Your interests. Your walk.
Tell me where you want to wander and what you’re into. I’ll build the route: a self-guided walk made just for you, as a date idea, a gift or simply your own kind of London.
Custom route · Hidden gems · Local stories
Not sure exactly what you want? That’s fine. That’s rather the point.
Made for an occasion
A walk for a date, a gift or just you.
A date idea with a story
A first date, an anniversary or a long-overdue afternoon together. Tell me what you both love and I’ll plan a London route with places to pause, stories to swap and somewhere good to end up.
A gift they can walk
A birthday, a leaving present or a thank-you for someone who has everything. A custom London walk is a gift they open on the pavement. Tell me about them in the form and who it is for.
Your own kind of London
A neighbourhood you never quite got to know, a theme you love, or a route around the places that matter to you. Hidden gems and local stories, at your own pace.
Custom walk questions
How does a custom walk work?
Fill in the form above with where you’d like to wander and what the walk should be about. I reply by email to agree the details, research the route myself and build it into a self-guided walk, in the same style as the walks in the shop.
How much does a custom London walk cost?
Custom walks start from €14,99. The price depends on the route and what you’d like in it; I confirm it by email before I start.
Can I give a custom walk as a gift?
Yes. Mention the occasion and a little about the person in “Anything else?”, and I’ll shape the route around them.
Is it a guided tour?
No. It is a self-guided walk: no group, no timetable. You follow the route whenever you like and pause wherever you want.
Does it have to be London?
Most custom walks are in London, but tell me where you would like to wander and I’ll let you know what’s possible.
Field-testing with my dad. He touches every wall.
Behind the walks
Every route starts on this shelf.
Guidebooks, hidden-London finds and a very well-thumbed book of Scottish ghost stories. I read around a place and research every route myself, so the stories in your guide are ones worth stopping for. Independently created and carefully researched, built around places worth noticing rather than a checklist of sights.
Hi, I'm Ruud.
- 👟Carefully researchedEvery route is researched, refined and updated.
- 🔍Curated detailsLocal stories, hidden corners and thoughtful discoveries.
- ♥︎A cause close to meI personally support SameYou and brain injury recovery.
Have your say
Where should I wander next?
One tap, no sign-up. The most-wanted neighbourhood moves up the list.
Follow along
More wandering on Instagram.
Field notes, fox sightings and the odd rainy-day walk — @witty.wanderer25.